GGW MAGAZINE
Essays, Lists, Jokes All Under Cherry Daniels

Got a text from a former client who had, as a joke, applied to be an editor at Girls Gone Wild magazine and got and accepted the job. Yeah, the magazine was real, there for a fleeting time. I know! It IS nuts. I agree. Cue my client texting me to see if I wanted to write funny, sexy stuff under a nom de plume. I chose Cherry Daniels. The pay was great and it seemed both too cringey and impossible to pass up.

Look I'm gonna straight up say this job was gross but very interesting. This is the way of the copywriter, those moments that arise when we write for things that push your ethics button. With one eye open, I looked at it as another form of comedy writing and storytelling. I still recoil, however, at some of the copy I wrote considering cultural and personal shifts, but also some of it is some pretty funny and good storytelling.