BETSY & IYA
Feature Writing, Styling, Producing Photoshoots, Naming, Copywriting

Betsy & Iya is a women’s wear boutique focusing on owner/head jewelry designer Betsy Cross’s house line.

I often initially get hired to do one thing, then end up doing a multitude of other things. This gives me a chance to more fully know the people and the story behind the brand. I dig it.

Betsy & Iya hired me to be a judge for audience driven copy. With the success of that venture, they then hired me to write product descriptions, name new services, and create taglines. From there, I received a delightful call wherein they offered me an online magazine personal profile series. What a joy it has been to produce, write, style, and name the series, Brilliant Cuts.